DEVELOP A
POWERFUL
MEDIA
PRESENCE
​
spokesperson & Media interview Training
​
crisis communication management
on-camera confidence coaching
Our media coaching process
Newsroom Edge provides individual and/or group media training and strategies to prepare clients for delivering effective and successful interviews. We coach clients to appear confident and knowledgeable, while delivering engaging messages in a clear and concise manner. In addition, we offer inside expertise on how to develop positive relationships and work effectively with members of the media.
Our extensive training program is tailored for each
individual or group and includes:
• One-on-one on camera coaching
• Overcoming nervous anxiety
• Understanding what the media needs
• Knowing what to expect in media interviews
• Effectively pitching stories to news staff
• Creating talking points
• Appearing confident and polished
• Delivering succinct and effective messages
• Crisis communication management
• Teleprompter training
• Skype/Facetime interviewing skills
• Free follow up consultation
HOW WE TRAIN:
​
Every engagement begins by identifying your specific goals, audience, and pressure points. Whether you’re preparing for a media interview, presentation, investor meeting, or ongoing visibility, we clarify what success looks like before we ever work on delivery.
Sessions are built around your actual scenarios — interviews, pitches, presentations, or on-camera appearances — so the work translates immediately to real life. This includes on-camera role play interviews and video critiques
​
The goal isn’t to “act confident.”
It’s to feel grounded, clear, and credible under pressure.
​
We work on:
• Voice, pacing, and tone
• Message clarity and structure
• Body language and on-camera presence
• Managing nerves without sounding rehearsed
​
Every engagement begins with preparation.​
​
We help clients:
• Clarify their core message
• Develop clear, concise talking points
• Anticipate tough or unexpected questions
• Stay on message without sounding scripted
​
Media Coach Bios
Eileen Gonzales
Some people love that little adrenaline rush that comes with being put on the spot in front of a camera or a microphone. Eileen Gonzales is one those people. She started doing commercial acting in her late teens and after graduating from college, became a TV news reporter and anchor. She’s worked at stations in Corpus Christi, Austin, Dallas, San Antonio, TX and Los Angeles, CA. With more than 30 years of combined experience under her belt, she’s happy to now be sharing her skills; teaching people how to best utilize the media, appear confident on camera and have fun at the same time.
Contact: eileen@newsroomedge.com
DOUG SHUPE
It is very common for people to experience anxiety when they’re asked to give an interview, especially in front of a camera. Doug Shupe remembers his first on camera jitters as a young news reporter in Florida. However, after decades of live news reporting and anchoring in Florida and Texas, as well as serving as a primary spokesperson for AAA in Texas, New Mexico and Southern California, he’s mastered the art of confidence and comfort during interviews, press conferences and public speaking events. His passion is helping others develop those skills as well.
FAQ
WHAT IS MEDIA TRAINING?
Media training enables people to present a positive and polished image of themselves and/or product. Our coaching helps clients understand how newsrooms operate and what reporters need to produce stories. In addition, we coach people on how to develop message points in order to gain confidence needed to give an effective interview for newspaper, radio, television or social media. As a result, the client is fully prepared to stay focused and on track during an interview, deliver succinct messages, and answer challenging questions, especially during a crisis situation.
WHO CAN BENEFIT FROM MEDIA COACHING?
Clients include anyone who wants to increase awareness of their organization or company, project a positive image, promote new services, products or information, or protect a brand/reputation during a crisis situation.
We work with:
• Media spokespeople
• CEO’s
• Company representatives
• Politicians
• Sports figures
• New business entrepreneurs
• Municipal, county and state government officials
• TV presenters/hosts
• Entertainers
• Authors
• Musicians
• Attorneys
• Physicians/Medical personnel
• Law enforcement departments
HOW MUCH DOES MEDIA TRAINING COST?
Our prices are dependent on the type of services required. Contact us for a free 15 minute consultation and we will develop a program that fits within your budget.
WHY CHOOSE NEWSROOM EDGE?
Our clients understand the value of learning from people who have worked in the trenches of a newsroom. With nearly 40 years of broadcasting and corporate communications expertise, we coach you to deliver messages with accuracy, confidence and ease. We have the inside edge on how to successfully navigate today's media landscape.
